Examples of Communication strategies to promote early antenatal care-seeking


Dear IBP Colleagues,

The Departments of Sexual and Reproductive Health and Research (SRH) and Maternal, Newborn, Child and Adolescent Health and Ageing (MCA) are currently working on a new tool to help inform the development of messaging/communication strategies used during community mobilization initiatives to promote early (within the first three months) antenatal care (ANC)-seeking.



In this process, we are looking for previous examples that have been used at local or global level, including specific messages, tools, strategies or campaigns. 


If you have any resources that have been used to promote early ANC care-seeking, we would greatly appreciate it if you could share them by emailing brynne.gilmore@... in the next two weeks (by Friday5th November). 


Thank you in advance for your support! 

Kind regards, 

Karin Stein, MD, MScPH

Technical Officer

Maternal and Perinatal Health (MPH) Unit 

Sexual and Reproductive Health and Research (SHR) Department

E-mail: steink@...



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