REQUEST FOR PROPOSALS (RFP) FOR SOCIAL MARKETING EXPERTISE IN SUPPORT OF DIGITAL SEXUAL AND REPRODUCTIVE HEALTH CAMPAIGNING IN AFRICA


Lillian Mutunga
 

SAT_Final Logo_New JAN 2018

REQUEST FOR PROPOSALS (RFP) FOR SOCIAL MARKETING EXPERTISE IN SUPPORT OF DIGITAL SEXUAL AND REPRODUCTIVE HEALTH CAMPAIGNING IN AFRICA

I. OBJECTIVE

SRHR Africa Trust (SAT) & YouthWyze seek proposals from qualified and experienced organizations to support digital Sexual and Reproductive Health (SRHR) campaigning with and for young people in 13 African countries. Campaigning will include, but not be limited to, providing campaign strategy and structure and assisting in manging delivery of both; developing digital content for information, education, and communication work; and social media support services for SAT’s YouthWyze programme. In addition, it will include designing functionality to support basic digital survey work with young people.

II. PROJECT BACKGROUND

SAT is a 31 year old regional non-governmental, non-profit organisation working to increase the agency and safety of adolescents to make happy, healthy, confident and safe journeys to adulthood. We work through a network of partnerships with NGOs, CBOs, service providers, youth organisations & networks, UN agencies, donors, and key member state stakeholders with whom we have shared values and principles and shared practice.

YouthWyze is a digital hub established by SAT in partnership with young people. YouthWyze utilizes the power of modern technologies and the underlying influence and reach of social media to deliver impactful health information & education, and robust two-way communication. It supports young people to increase their own agency, change harmful behaviours, and better access quality SRHR services, and it aims to disrupt outdated thinking and practices in health delivery.

With this project, SAT seeks a technical partner to expand their reach, engagement, and impact.  

III. QUALIFICATIONS AND EXPERIENCE. A qualified Proposer should have the following minimum qualifications and experience:

·         The Proposer must have applicable qualifications and at least 5 years’ experience providing digital marketing and communications support services including content development and social media support, as well as organic and paid digital advertising including search engine optimization.

·         The Proposer must have proven and traceable minimum of 3 years of experience in working on digital promotions/marketing to young people in Africa.

·         Experience in youth health promotion is strongly recommended.

·         The Proposer must provide 2 traceable references where they have done similar work.

·         The Proposer must be familiar with international development around sexual and reproductive health as well as issues concerning adolescent and young people.

IV. SCOPE OF SERVICES

·        Social and Behaviour Change Communication (SBCC) Driven Content Development

·        Front End Basic Posters

·        Video Content (Gifs & Short Video)

·        Shareable Content Design

·        Promo Content & Boosting

·        Social Media Support Services (Pages Management and Growth,)

·        Digital Services Marketing, Communication and Mobilization

For more information go to, http://satregional.org/wp-content/uploads/2021/08/RFP-for-YouthWyze.pdf

 

 Lillian Mutunga
SAT Regional Programmes Manager

 

 

 

 

1st Floor, 1Sixty Jan Smuts, South Tower, Cnr. Jan Smuts Ave. & 7th Avenue, Rosebank, Jhb, South Africa, 2196

 

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